Northern District breakfast: Brand Storytelling in Recruitment

The AEC industry is facing a crisis. Not only is there an increasing need for new building, but also a shortage of workers which is being hastened by mass retirement. By 2030, it’s estimated that 40% of the workforce will retire.

In this talk, Taylor outlines how visionary companies are adapting, by treating themselves more like brands. By using story as the cornerstone of their marketing, they attract top talent, clients, and collaborators. In this talk, Taylor Rubart, principal at Flannel Media, covers what employees are looking for in work, the critical role that storytelling plays, and how it can be leveraged to create sustainable growth.

Rubart is the principal at Flannel Media, a branding and creative-agency that helps business leaders leverage storytelling to win work and attract talent. Since 2017, he’s worked with a range of businesses, from small mom-and-pop shops to $500M-a-year national organizations -- including a large number of contractors -- in helping them refine and tell their story.

Please plan to join us to learn how to develop, refine and effectively tell your company’s story to add value to your brand and attract top talent and recognition. Register today!

Bellingham Golf & Country Club (3729 Meridian Street, Bellingham WA 98225)